Following the cattle show at the second UK Dairy Day later this year thirty of the best dairy cattle in Britain will be offered for sale. The Red Ribbon Sale, a joint venture between UK Dairy Day and livestock auctioneers Harrison & Hetherington will take place from 4.30pm on Wednesday 16th September 2015 at the International Centre in Telford.

This multi-breed sale will feature the best dairy animals in the country, hand-picked, and specially selected by Glyn Lucas, Senior Dairy Auctioneer at Harrison & Hetherington. Any breeder or owner wishing to enter an animal for this unique event should contact Glyn direct.

Holstein UK is one of Europe's largest independent breed societies and their event UK Dairy Day is a dedicated one day dairy industry showcase. The event will feature over 200 trade stands, new learning and development zone, seminars and external demonstrations at a time of year when decisions are being made for the winter.

Carl Smith, Show Director for UK Dairy Day, gives some further background to this collaborative sale: “Following the success of our inaugural UK Dairy Day in 2014 we wanted to continue to develop the event by staging a world class auction featuring a selection of the UK’s best dairy animals. This is a fantastic opportunity for breeders to showcase their animals to a National and International audience, and this sale is without a doubt a logical extension of the event.”

Glyn Lucas adds, “The Red Ribbon sale is an exciting new elite dairy sale for UK breeders to showcase their very best animals. Enthusiasm for UK Dairy Day and the Red Ribbon sale is massive and we already have a number of amazing early consignments that will attract worldwide interest.”

Anyone wishing to consign to the Red Ribbon Sale should phone or e-mail Glynn Lucas on 07711 610255 or glyn.lucas@borderway.com